Logan Paul reveals the massive amount of money he and KSI have made with PRIME after inking deals wi

Business is booming for Logan Paul and KSI, with their PRIME drink in high demand.

In January 2022, Paul and his old rival KSI launched the drink and haven't looked back since.

It initially launched in the UK, in Asda, before also moving to Aldi. However, demand was so high that chaos ensued in stores and people began reselling the drink at sky-high prices.

Infamously, ‘Wakey Wines’ was buying the drink in bulk and selling it on for as much as £100 a bottle and annoying KSI in the process.

Then, in July, the British YouTuber-turned-boxer celebrated making a ‘childhood dream’ come true when PRIME became the official drink of Arsenal Football Club.

KSI is a massive fan of the Premier League side and the club has become title contenders since linking up with his company.

At the start of 2023, Paul and KSI announced another massive deal for their brand as it became the UFC’s official drink, and the PRIME logo was added to MMA’s premier promotion’s famous octagon floor.

The internet celebrity duo recently made the trip down under to see how their drink would be incorporated into the UFC's first pay-per-view event since their deal was confirmed.

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During their trip to Australia, they laughed as they faced boos at UFC 284 but also attracted large crowds for PRIME promotional events and TV appearances.

They appeared on the Kyle and Jackie O radio show and spoke candidly when asked exactly how much money they’ve made from their new business.

Logan said: “Do you want the numbers? Alright. In year one, we cleared $110 million in retail sales. Sorry, $250 million in retail sales and $110 million gross internally.

"In January of this year, we did $45 million. Yeah. We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation."

PRIME will only get bigger in 2023 as new limited edition flavours are set to be released and are sure to keep demand for the uber-popular drink going for the foreseeable future.

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